Last updated: February 6, 2026

This privacy policy explains how Avalue Sàrl (“Avalue”, “we”, “us”, “our”) collects, uses, maintains, and protects your personal data when you use our website, our services, or interact with us.

Avaluue is based in Switzerland and processes personal data in accordance with the Federal Data Protection Act (NLPD) and its implementing ordinance, in force since September 1, 2023.

1) Responsible

Avaluue Sàrl
Lugano, Switzerland
E-Mail: info@avalue.ch

For questions related to data protection, you can contact us at this address.

2) Data we collect

We may collect the following categories of data:

• Identity and contact data: name, first name, email, telephone, company, function.
• Project/commercial data: brief, exchanges, documents transmitted, mission content, proposals, contracts.
• Billing data: billing address, payment information, invoices, transaction history.
• Technical data: IP address, browser type, device, device, pages viewed, visit time, logs.
• Marketing data: communication preferences, interactions with our newsletters/campaigns.
• Other data provided voluntarily via forms, emails or calls.

We do not voluntarily collect sensitive data, except for legal necessity or explicit transmission on your part.

3) How we collect your data

We collect your data:

• directly from you (form, email, call, video, contract signature);
• automatically via the site (cookies, analytical tools, technical logs);
• via trusted third parties (emailing tools, CRM, CRM, hosting, technical service providers, accounting), only for the intended purposes.

4) Purposes and bases of processing

We may collect the following categories of data:

• Identity and contact data: name, first name, email, telephone, company, function.
• Project/commercial data: brief, exchanges, documents transmitted, mission content, proposals, contracts.
• Billing data: billing address, payment information, invoices, transaction history.
• Technical data: IP address, browser type, device, device, pages viewed, visit time, logs.
• Marketing data: communication preferences, interactions with our newsletters/campaigns.
• Other data provided voluntarily via forms, emails or calls.

When required, we rely on your consent; in other cases, on the performance of a contract, a legal obligation, or our legitimate interest.

5) Cookies and similar technologies

Our site may use:

You can manage cookies via your browser settings. Deactivating certain cookies may limit certain functionalities of the site.

• essential cookies (operation of the site);
• analytical cookies (audience measurement, performance);
• possibly marketing cookies (if activated).

Email-Based Advertising

When you visit or log in to our website, cookies and similar technologies may be used by our advertising partners or service providers to associate your website activity with other personal information they or third parties may have about you, including your email address.

We (or service providers acting on our behalf) may then use this information to send you marketing communications and targeted advertising.

You may opt out of receiving this type of advertising at any time by visiting: https://app.retention.com/optout.

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6) Data sharing

We don't sell your personal data.

We may share some data with:

• our subcontractors and technical service providers (hosting, analytics, emailing, production tools);
• our professional partners (accounting, legal advice, audits);
• the competent authorities when required by law; a buyer in the event of a restructuring, merger or transfer of business.

These recipients only access the data necessary for their mission and must respect confidentiality and security obligations.

7) International Data Transfers

Some service providers may process data outside Switzerland. In this case, we put in place the appropriate guarantees provided for by applicable law (adequate contractual and organizational measures).

8) Shelf life

We keep data only for as long as is necessary for the intended purposes, including:

• contractual and accounting data: according to Swiss legal obligations (in practice, generally 10 years for accounting/supporting documents);
• prospect data: reasonable duration linked to commercial follow-up;
• marketing data: until the withdrawal of consent/opposition;
• technical logs: limited duration proportionate to safety and operation.

9) Data security

We apply appropriate technical and organizational measures to protect your data against loss, unauthorized access, alteration or disclosure (access control, secure storage, backups, access limitation, etc.).

10) Your rights

According to applicable law (in particular the NLPD), you can ask for:

• access to your data;
• the correction of inaccurate data;
• the deletion of data when legally possible;
• limitation/opposition to certain treatments;
• the withdrawal of your consent for treatments based on it;
• the handing/transmission of data in the cases provided for by law.

To exercise your rights: info@avalue.ch
We may ask for proof of identity before processing the request.

11) Data of minors

Our services are not intended for minors under the age of 16. We do not knowingly collect their personal data.

12) Complaints

If you feel that your data is being processed in a non-compliant manner, contact us first so that we can resolve the situation.

You can also contact the competent authority in Switzerland:
Federal Data Protection and Transparency Officer (PFPDT/EDÖB).