Three co-founders. One ambition: to create exceptional gastronomic events in Switzerland. The concept was clear from the start — intimate evenings bringing together carefully selected guests, local restaurateurs, and wine producers around one table. The challenge was never the vision. It was the first event.

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Convincing people to attend something that doesn’t exist yet is the hardest sell in the events industry. No track record, no photos, no social proof. Just a promise.

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We started by building the identity to immediately convey a premium positioning — because in a market where attention is won or lost in seconds, a vague first impression means an empty room. Then came the website, designed around a single goal: turning interest into bookings without friction, with an integrated ticketing system that removes every obstacle between curiosity and commitment.

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But the real work was operational. For each edition, we managed the full cycle. Before: social content, ticketing, communication, and the key strategic decision to invite a wine producer as a guest anchor — instantly elevating the perceived value and giving people a reason to attend that goes beyond dinner. During: live coverage, stories, a photo shoot, and branded goodies that make guests feel part of something worth sharing. After: a follow-up newsletter, a photo album shared with attendees, and a feedback loop that builds each new edition on the learnings from the last.

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The result is not just six successful events. It is a validated concept, a loyal community, and an operational model that can scale without having to reinvent everything each time.